Creating cross-channel brand continuity with your packaging strategy
Is your packaging helping your brand? Are you telling your story effectively in every channel?
Having a consumer packaged good means you know the value of a first impression. What’s tough in this day and age is to nail it across channels. How do you speak to your consumer fluidly at every touchpoint? How do you optimize your brand for the digital economy?
On April 25th, we’re speaking with expert advisers who have guided holistic packaging strategies in the modern day, as well as stellar brands who are successfully navigating the complexities of today's marketplace. Join BrandCamp to learn how to present your product to best suit your brand, across all channels available to consumers today.
Emily Page Founder & CEO, Pearl Resourcing
Tony Portugal CEO & Co-Founder, CACOCO
Luke Raymond Founder / Executive Creative Director, VMG Creative
Lisa Spencer Vice President of Mojo, nuun hydration
Moderator Bill Giebler Managing Editor - Nutrition Business Journal, New Hope Network
What you'll get:
- Access to the 60-90 minute live event
- Q&A time with the experts
- Access to the on-demand video
- A packaging questionnaire/checklist from Pearl Resourcing
- All slides used in the webinar
- All data charts used in the webinar