This BrandCamp episode focuses on a pivotal piece of every brand’s marketing plan. Amazon has become both a marketing must and a frustrating mess for up-and-coming and legacy brands alike, serving as both a foundation for new brands before they launch into retail or a place where consumers scout out products before they buy in retail.

However it’s approached, Amazon has become a leading source of both sales and confusion as navigating Amazon ranks second of the biggest challenges of online retail in an NBJ survey of natural product manufacturers. In this webinar hear from consultants who help brands find their way across the ever-changing Amazon landscape and brands that have used the platform to build success.

	Sam Hager Marketplace Strategist,  Booyah
	Andy Thompson Marketplace Strategist, Booyah
	Rob Principe VP of Strategic Partnerships,  WishingUWell
	Erika Welsh Co-Founder and Chief Marketing Officer, Wild Friends Foods
	Alex McIntosh Co-Founder and CEO,  Thrive Natural Care