Partnering with Influencers to Drive Sales
Perhaps winning friends and influencing people is not a new challenge, but it’s forever changing as channels for product distribution change.
While the internet has given every consumer a bullhorn for word-of-mouth reviews on everything from new shoes to new cars, some bullhorns are bigger than others. The biggest belong to the bloggers and online personalities who populate the influencer universe and whose volume and ripple-effect reach make them must-have allies for any brand’s marketing plan.
Connecting with the right influencers to reach the right audiences, however, is no easy task. This episode of BrandCamp details the smarts and strategies used by brands and agencies to find the best influencers to make the best case for their products. In this session learn how to make data-driven decisions to get the right results from optimized influencer relationships.
Lindsey Bristol, a nationally recognized registered dietitian nutritionist and senior marketing manager for Swanson Health, with a passion for and expertise in influencer marketing. At Swanson, Lindsey is responsible for overseeing brand marketing and creative for the private equity-backed digital health and wellness brand, including influencer marketing, brand equity, content development and strategy, public relations, earned and paid media, social media, partnerships, and an in-house creative team leading print catalog and digital creative.
Prior to arriving at Swanson, Lindsey honed her nutrition expertise by working at Tufts world-renowned hospital and nutrition research center (Tufts Medical Center/Tufts HNRCA) and in built an expertise in marketing and communications working for a number of Fortune 500 brands including PepsiCo, Tropicana, Quaker Oats, Naked Juice, O.N.E. Coconut Water and most recently, Red Bull, where she led the development of a brand marketing influencer strategy for the Midwest region. Her expertise and advice has been featured in publications and media such as The Dr. Oz Show, PopSugar, Men’s Health, Reader’s Digest and Redbook.
Leah Lesko, who recently joined the Justin's team as a Senior Marketing Manager. Prior to that, she worked for Made In Nature, where she worked directly with influencers and on campaigns to drive brand advocacy and awareness. She loves creating meaningful relationships with influencers, and is passionate about working with CPG companies that aim to change the way we eat.
Berto Calkins, who created the Tatted Vegan brand in 2014. Tatted Vegan showcases content that promotes mental & physical wellness, environmentally friendly practices, as well as comfort foods that encourage non-vegans to become interested in the lifestyle. The mission of the brand is to make people aware of controllable influences on their lives, so that they can make decisions that better themselves and the world.
Berto holds a B.A in Communications (Advertising/ Public Relations) from the City College of New York. He is also an NASM Certified Personal Trainer and pursuing a Fitness Nutrition Specialist Certification.
Cynthia Samanian, the founder and CEO of Confetti Kitchen, an experiential events studio for natural food brands. From interactive dinners to cocktail parties, Confetti Kitchen’s one-of-a-kind events showcase brands to influencers, media, and more.
Growing up in a Persian family, Cynthia is no stranger to dinner parties and how sharing food sparks meaningful connection. She loves designing experiences that capture the magic at the dinner table, and elevating it from the private home to a branded event.
Cynthia received her MBA from Harvard Business School and currently resides in San Francisco. When she isn’t in the kitchen, Cynthia is exploring the California Coast, skiing in the Sierras, or visiting family in her hometown of Seattle.
Register for this webinar to receive instant access to the 90-minute recording of the presentation and Q&A.
Influencer Strategy Director, Swanson
(previously with Red Bull)
Senior Marketing Manager, Justin's
(previously with Made in Nature)
CEO & Founder, Confetti Kitchen
Founder, Tatted Vegan