Must-have resources for scaling your omnichannel strategy
Having a strong digital strategy is necessary when growing a successful and competitive brand within the natural products industry. But a growing company means a growing to-do list and adding hours on to the work day does not equate to success. At some point, every growing company needs a new toolbox, one that might include outside consultants or services who have the time and the expertise to pitch in on the tasks that require more of both than a stretched staff is likely to have on hand.
Tune into this Brand Camp episode where we'll discuss how to strategically think about and grow your online presence. We’ll explore best practices for tapping into and communicating an impactful brand story in a digital marketplace, ways to measure the ROI, from selling products to growing increased brand awareness.
Kate Weidner, founder of independent, full-service marketing agency, SRW. There she leads a ragtag bunch of hooligans helping natural foods brands drive awareness and sales. A Medill-trained journalist, Kate puts her media expertise to good use training brands to think like publishers.
Bob Burke, a consultant since 1998, he provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Seventh Edition, and The Sales Manager’s Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.
Tera Johnson, a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha™ podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.
Mary Pellettiere, a 25 year craft beer and beverage veteran, is the founder and President of La Pavia Beverage LLC, makers of Top Note Tonics. Mary holds a BS in Botany from NC State University, and MS in Public Health from University of Illinois, Chicago. She honed her skills in craft beverage development while working for innovators like Goose Island Beer in the early 2000s, and Virtue Cider in 2014, as well as spending some time with MillerCoors. She enhanced her beverage development skills as a judge for national beer competitions such as the World Beer Cup. Mary still consults for small breweries just getting a start in all aspects of business, but her primary focus is growing Top Note Tonics into a national mixer brand.
Founder & Owner, SRW Agency
Principal/Owner, Natural Products Consulting
Founder, teraswhey and Director, Food Finance Institute
Founder & President, La Pavia Beverage LLC