Experiential Marketing in a Digital World
The digital world inundates consumers with reasons brands should be in their lives. The need to stand out in that information onslaught has led to a new wave of "experiential marketing" that aims to create connection through unique experiences, making the most of immersive digital offerings but also reaching beyond the screen into real world settings and events.
Join us on December 19 as we meet with brands who have created a following with their IRL pop ups, flash mobs or other sensory friendly events, and how they used experiential marketing in a digital strategy to build brand recognition.
Nova Covington is the Founder and CEO of Goddess Garden, the leading reef-safe sunscreen brand for sensitive skin. As a mom who was inspired to create better alternatives for her baby daughter, Nova’s passion for better body care products helped to grow Goddess Garden into a nationally distributed brand in over 25,000 stores in the U.S. and Canada.
Nova has an MA from Oregon State University in Speech Communication and began her career at Hewlett-Packard in Leadership Development. She later received her Master’s Degree from the University of Denver in International Business and International Communications.
From day one, Nova’s mission was to provide cleaner products for families—truly natural products that were healthy and safe for people and the planet. Beyond innovating categories with safer products, Nova also started a non-profit called Protect Our Mother, an ocean protection foundation focused on protecting ocean mammal habitat and preserving our beautiful, and vitally important, coral reefs. She is also a Board Member for the Monterey Bay Marine Sanctuary Foundation.
Chef Chew is the vivacious personality behind Something Better Foods. e painstakingly invented Better Than Meat products in his momma's kitchen. He is a radical chef who is changing how we eat - one 'chew' at a time! Chef Chew recently founded The Veg Hub, a vegan restaurant in Oakland that features the Better Than Meat products and was featured on Ted Talks, Dare2DreamTV, News Outlets, and much more.
As he likes to say, he'll always leave you with something to chew on!
To call Dan Brooks’ career path that led him to join Vital Farms in 2013 “unconventional” would be an understatement. He lived on a remote desert island where he kept company with dragons and shamans. Hunted flightless birds with cannibals, and sperm whales with ancient mariners. Shared meals with tree-dwelling pygmies, and knows the secrets of the real King Kong. He has danced and tranced with witches and magical lions. This is not hyperbole. He even has the pictures to prove it. With a degree in Zoology, and a lifelong affinity for animals, Dan spent his early career as a successful wildlife and travel photographer, with work featured in National Geographic, BBC Wildlife, Condé Nast Traveler and other publications around the world.
After nearly two decades living and working in Southeast Asia, where Dan also ran a creative agency and owned several restaurants, he finally settled in Austin, Texas. He joined Vital Farms as marketing director in 2013 as employee number five at a company that now employees more than 100.
Founder & CEO of Something Better Foods, Serial Restauranteur and TV Personality
Director of Brand Design and Communications,