Amazon and Beyond: Course Correcting Your Online Strategy
Email marketing is often neglected by digital marketing teams in a world dominated by the next social media tactic, and yet it is still a tried-and-true avenue for direct-to-consumer marketing which arguably drives better long-term results than other methods. As the retail landscape becomes more challenging for brands, more companies are turning to online sales and marketing. As VP of strategic partnerships with Care2, the leading cause-driven social network aligning brands with causes, Justin Perkins has managed over 800 brand-building and email acquisition campaigns with nonprofits and mission-based brands.
In this BrandCamp episode, Justin will share tips for integrating email marketing into your multi-channel marketing strategy, and show how email can help a brand build scalability and predictability into direct sales—including Amazon—online, while also developing a long-term relationship with consumers.
Join us as Justin shares a peek at the Care2 playbook that has helped build a 50-million person audience, and tactics you can start implementing to raise your email marketing game.
Justin Perkins, VP of Strategic Partnerships, Care2