Purchase the full BrandCamp package and get 6 episodes for the price of 5! You'll have access to each live event plus every video is saved on-demand to watch anytime.
You'll get instant access to our first episode Raising Money in the Omnichannel Amazon Age which talks about what really fuels a solid omni-channel strategy: capital.
Included in the full package:
On-Demand: Raising money in the Amazon, omnichannel age
April 25: The secret to effective omnichannel packaging and branding
June 20: Navigating Amazon
Aug. 22: Partnering with influencers to drive sales
Oct. 24: Resources to scale an omnichannel CPG brand
Dec. 19: Digital and experiential marketing: Standing out in a distracted universe
Take the full Brandcamp journey with us. Save $95 by purchasing the full series, or 6 for the price of 5 (your preference). We're excited to join you on your path forward.
Having a strong digital strategy is necessary when growing a successful and competitive brand within the natural products industry. But a growing company means a growing to-do list and adding hours on to the work day does not equate to success. At some point, every growing company needs a new toolbox, one that might include outside consultants or services who have the time and the expertise to pitch in on the tasks that require more of both than a stretched staff is likely to have on hand.
Tune into this Brand Camp episode where we'll discuss how to strategically think about and grow your online presence. We’ll explore best practices for tapping into and communicating an impactful brand story in a digital marketplace, ways to measure the ROI, from selling products to growing increased brand awareness.
Kate Weidner, founder of independent, full-service marketing agency, SRW. There she leads a ragtag bunch of hooligans helping natural foods brands drive awareness and sales. A Medill-trained journalist, Kate puts her media expertise to good use training brands to think like publishers.
Bob Burke, a consultant since 1998, he provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Seventh Edition, and The Sales Manager’s Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.
Tera Johnson, a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha™ podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.
Mary Pellettiere, a 25 year craft beer and beverage veteran, is the founder and President of La Pavia Beverage LLC, makers of Top Note Tonics. Mary holds a BS in Botany from NC State University, and MS in Public Health from University of Illinois, Chicago. She honed her skills in craft beverage development while working for innovators like Goose Island Beer in the early 2000s, and Virtue Cider in 2014, as well as spending some time with MillerCoors. She enhanced her beverage development skills as a judge for national beer competitions such as the World Beer Cup. Mary still consults for small breweries just getting a start in all aspects of business, but her primary focus is growing Top Note Tonics into a national mixer brand.
Founder & Owner, SRW Agency
Principal/Owner, Natural Products Consulting
Founder, teraswhey and Director, Food Finance Institute
Founder & President, La Pavia Beverage LLC
Is your packaging helping your brand? Are you telling your story effectively in every channel?
Having a consumer packaged good means you know the value of a first impression. What’s tough in this day and age is to nail it across channels. How do you speak to your consumer fluidly at every touchpoint? How do you optimize your brand for the digital economy?
On April 25th, we’re speaking with expert advisers who have guided holistic packaging strategies in the modern day, as well as stellar brands who are successfully navigating the complexities of today's marketplace. Join BrandCamp to learn how to present your product to best suit your brand, across all channels available to consumers today.
Emily Page Founder & CEO, Pearl Resourcing
Tony Portugal CEO & Co-Founder, CACOCO
Luke Raymond Founder / Executive Creative Director, VMG Creative
Lisa Spencer Vice President of Mojo, nuun hydration
Moderator Bill Giebler Managing Editor - Nutrition Business Journal, New Hope Network
What you'll get:
- Access to the 60-90 minute live event
- Q&A time with the experts
- Access to the on-demand video
- A packaging questionnaire/checklist from Pearl Resourcing
- All slides used in the webinar
- All data charts used in the webinar
This BrandCamp episode focuses on a pivotal piece of every brand’s marketing plan. Amazon has become both a marketing must and a frustrating mess for up-and-coming and legacy brands alike, serving as both a foundation for new brands before they launch into retail or a place where consumers scout out products before they buy in retail.
However it’s approached, Amazon has become a leading source of both sales and confusion as navigating Amazon ranks second of the biggest challenges of online retail in an NBJ survey of natural product manufacturers. In this webinar hear from consultants who help brands find their way across the ever-changing Amazon landscape and brands that have used the platform to build success.
VP of Strategic Partnerships,
Co-Founder and Chief Marketing Officer,
Wild Friends Foods
Co-Founder and CEO,
Thrive Natural Care
Perhaps winning friends and influencing people is not a new challenge, but it’s forever changing as channels for product distribution change.
While the internet has given every consumer a bullhorn for word-of-mouth reviews on everything from new shoes to new cars, some bullhorns are bigger than others. The biggest belong to the bloggers and online personalities who populate the influencer universe and whose volume and ripple-effect reach make them must-have allies for any brand’s marketing plan.
Connecting with the right influencers to reach the right audiences, however, is no easy task. This episode of BrandCamp details the smarts and strategies used by brands and agencies to find the best influencers to make the best case for their products. In this session learn how to make data-driven decisions to get the right results from optimized influencer relationships.
Lindsey Bristol, a nationally recognized registered dietitian nutritionist and senior marketing manager for Swanson Health, with a passion for and expertise in influencer marketing. At Swanson, Lindsey is responsible for overseeing brand marketing and creative for the private equity-backed digital health and wellness brand, including influencer marketing, brand equity, content development and strategy, public relations, earned and paid media, social media, partnerships, and an in-house creative team leading print catalog and digital creative.
Prior to arriving at Swanson, Lindsey honed her nutrition expertise by working at Tufts world-renowned hospital and nutrition research center (Tufts Medical Center/Tufts HNRCA) and in built an expertise in marketing and communications working for a number of Fortune 500 brands including PepsiCo, Tropicana, Quaker Oats, Naked Juice, O.N.E. Coconut Water and most recently, Red Bull, where she led the development of a brand marketing influencer strategy for the Midwest region. Her expertise and advice has been featured in publications and media such as The Dr. Oz Show, PopSugar, Men’s Health, Reader’s Digest and Redbook.
Leah Lesko, who recently joined the Justin's team as a Senior Marketing Manager. Prior to that, she worked for Made In Nature, where she worked directly with influencers and on campaigns to drive brand advocacy and awareness. She loves creating meaningful relationships with influencers, and is passionate about working with CPG companies that aim to change the way we eat.
Berto Calkins, who created the Tatted Vegan brand in 2014. Tatted Vegan showcases content that promotes mental & physical wellness, environmentally friendly practices, as well as comfort foods that encourage non-vegans to become interested in the lifestyle. The mission of the brand is to make people aware of controllable influences on their lives, so that they can make decisions that better themselves and the world.
Berto holds a B.A in Communications (Advertising/ Public Relations) from the City College of New York. He is also an NASM Certified Personal Trainer and pursuing a Fitness Nutrition Specialist Certification.
Cynthia Samanian, the founder and CEO of Confetti Kitchen, an experiential events studio for natural food brands. From interactive dinners to cocktail parties, Confetti Kitchen’s one-of-a-kind events showcase brands to influencers, media, and more.
Growing up in a Persian family, Cynthia is no stranger to dinner parties and how sharing food sparks meaningful connection. She loves designing experiences that capture the magic at the dinner table, and elevating it from the private home to a branded event.
Cynthia received her MBA from Harvard Business School and currently resides in San Francisco. When she isn’t in the kitchen, Cynthia is exploring the California Coast, skiing in the Sierras, or visiting family in her hometown of Seattle.
Register for this webinar to receive instant access to the 90-minute recording of the presentation and Q&A.
Influencer Strategy Director, Swanson
(previously with Red Bull)
Senior Marketing Manager, Justin's
(previously with Made in Nature)
CEO & Founder, Confetti Kitchen
Founder, Tatted Vegan