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Email marketing is often neglected by digital marketing teams in a world dominated by the next social media tactic, and yet it is still a tried-and-true avenue for direct-to-consumer marketing which arguably drives better long-term results than other methods. As the retail landscape becomes more challenging for brands, more companies are turning to online sales and marketing. As VP of strategic partnerships with Care2, the leading cause-driven social network aligning brands with causes, Justin Perkins has managed over 800 brand-building and email acquisition campaigns with nonprofits and mission-based brands.
In this BrandCamp episode, Justin will share tips for integrating email marketing into your multi-channel marketing strategy, and show how email can help a brand build scalability and predictability into direct sales—including Amazon—online, while also developing a long-term relationship with consumers.
Join us as Justin shares a peek at the Care2 playbook that has helped build a 50-million person audience, and tactics you can start implementing to raise your email marketing game.
Is your packaging helping your brand? Are you telling your story effectively in every channel?
Having a consumer packaged good means you know the value of a first impression. What’s tough in this day and age is to nail it across channels. How do you speak to your consumer fluidly at every touchpoint? How do you optimize your brand for the digital economy?
On April 25th, we’re speaking with expert advisers who have guided holistic packaging strategies in the modern day, as well as stellar brands who are successfully navigating the complexities of today's marketplace. Join BrandCamp to learn how to present your product to best suit your brand, across all channels available to consumers today.
Emily Page Founder & CEO, Pearl Resourcing
Tony Portugal CEO & Co-Founder, CACOCO
Luke Raymond Founder / Executive Creative Director, VMG Creative
Lisa Spencer Vice President of Mojo, nuun hydration
Moderator Bill Giebler Managing Editor - Nutrition Business Journal, New Hope Network
What you'll get:
- Access to the 60-90 minute live event
- Q&A time with the experts
- Access to the on-demand video
- A packaging questionnaire/checklist from Pearl Resourcing
- All slides used in the webinar
- All data charts used in the webinar
This BrandCamp episode focuses on a pivotal piece of every brand’s marketing plan. Amazon has become both a marketing must and a frustrating mess for up-and-coming and legacy brands alike, serving as both a foundation for new brands before they launch into retail or a place where consumers scout out products before they buy in retail.
However it’s approached, Amazon has become a leading source of both sales and confusion as navigating Amazon ranks second of the biggest challenges of online retail in an NBJ survey of natural product manufacturers. In this webinar hear from consultants who help brands find their way across the ever-changing Amazon landscape and brands that have used the platform to build success.
VP of Strategic Partnerships,
Co-Founder and Chief Marketing Officer,
Wild Friends Foods
Co-Founder and CEO,
Thrive Natural Care
Perhaps winning friends and influencing people is not a new challenge, but it’s forever changing as channels for product distribution change.
While the internet has given every consumer a bullhorn for word-of-mouth reviews on everything from new shoes to new cars, some bullhorns are bigger than others. The biggest belong to the bloggers and online personalities who populate the influencer universe and whose volume and ripple-effect reach make them must-have allies for any brand’s marketing plan.
Connecting with the right influencers to reach the right audiences, however, is no easy task. This episode of BrandCamp details the smarts and strategies used by brands and agencies to find the best influencers to make the best case for their products. In this session learn how to make data-driven decisions to get the right results from optimized influencer relationships.
Lindsey Bristol, a nationally recognized registered dietitian nutritionist and senior marketing manager for Swanson Health, with a passion for and expertise in influencer marketing. At Swanson, Lindsey is responsible for overseeing brand marketing and creative for the private equity-backed digital health and wellness brand, including influencer marketing, brand equity, content development and strategy, public relations, earned and paid media, social media, partnerships, and an in-house creative team leading print catalog and digital creative.
Prior to arriving at Swanson, Lindsey honed her nutrition expertise by working at Tufts world-renowned hospital and nutrition research center (Tufts Medical Center/Tufts HNRCA) and in built an expertise in marketing and communications working for a number of Fortune 500 brands including PepsiCo, Tropicana, Quaker Oats, Naked Juice, O.N.E. Coconut Water and most recently, Red Bull, where she led the development of a brand marketing influencer strategy for the Midwest region. Her expertise and advice has been featured in publications and media such as The Dr. Oz Show, PopSugar, Men’s Health, Reader’s Digest and Redbook.
Leah Lesko, who recently joined the Justin's team as a Senior Marketing Manager. Prior to that, she worked for Made In Nature, where she worked directly with influencers and on campaigns to drive brand advocacy and awareness. She loves creating meaningful relationships with influencers, and is passionate about working with CPG companies that aim to change the way we eat.
Berto Calkins, who created the Tatted Vegan brand in 2014. Tatted Vegan showcases content that promotes mental & physical wellness, environmentally friendly practices, as well as comfort foods that encourage non-vegans to become interested in the lifestyle. The mission of the brand is to make people aware of controllable influences on their lives, so that they can make decisions that better themselves and the world.
Berto holds a B.A in Communications (Advertising/ Public Relations) from the City College of New York. He is also an NASM Certified Personal Trainer and pursuing a Fitness Nutrition Specialist Certification.
Cynthia Samanian, the founder and CEO of Confetti Kitchen, an experiential events studio for natural food brands. From interactive dinners to cocktail parties, Confetti Kitchen’s one-of-a-kind events showcase brands to influencers, media, and more.
Growing up in a Persian family, Cynthia is no stranger to dinner parties and how sharing food sparks meaningful connection. She loves designing experiences that capture the magic at the dinner table, and elevating it from the private home to a branded event.
Cynthia received her MBA from Harvard Business School and currently resides in San Francisco. When she isn’t in the kitchen, Cynthia is exploring the California Coast, skiing in the Sierras, or visiting family in her hometown of Seattle.
Register for this webinar to receive instant access to the 90-minute recording of the presentation and Q&A.
Influencer Strategy Director, Swanson
(previously with Red Bull)
Senior Marketing Manager, Justin's
(previously with Made in Nature)
CEO & Founder, Confetti Kitchen
Founder, Tatted Vegan
Having a strong digital strategy is necessary when growing a successful and competitive brand within the natural products industry. But a growing company means a growing to-do list and adding hours on to the work day does not equate to success. At some point, every growing company needs a new toolbox, one that might include outside consultants or services who have the time and the expertise to pitch in on the tasks that require more of both than a stretched staff is likely to have on hand.
Tune into this Brand Camp episode where we'll discuss how to strategically think about and grow your online presence. We’ll explore best practices for tapping into and communicating an impactful brand story in a digital marketplace, ways to measure the ROI, from selling products to growing increased brand awareness.
Charlie Stone, founder of independent, full-service marketing agency, SRW. There he leads a ragtag bunch of hooligans helping natural foods brands drive awareness and sales.
Bob Burke, a consultant since 1998, he provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence and venture strategy groups. He is also the co-author and co-publisher of the Natural Products Field Manual, Seventh Edition, and The Sales Manager’s Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.
Tera Johnson, a serial entrepreneur whose mission is to create the next generation of environmentally and economically regenerative food and farming businesses. The founder of teraswhey® and host of the Edible-Alpha™ podcast, Tera participated in the full arc of creating a successful investor-financed company. Now the founder of the Food Finance Institute at the University of Wisconsin System and winner of the UW-Extension Chancellor’s 2017 Wisconsin Idea Award, Tera is a frequent speaker, teacher and financial consultant to sustainable food and farming businesses, social venture funds and investors.
Mary Pellettiere, a 25 year craft beer and beverage veteran, is the founder and President of La Pavia Beverage LLC, makers of Top Note Tonics. Mary holds a BS in Botany from NC State University, and MS in Public Health from University of Illinois, Chicago. She honed her skills in craft beverage development while working for innovators like Goose Island Beer in the early 2000s, and Virtue Cider in 2014, as well as spending some time with MillerCoors. She enhanced her beverage development skills as a judge for national beer competitions such as the World Beer Cup. Mary still consults for small breweries just getting a start in all aspects of business, but her primary focus is growing Top Note Tonics into a national mixer brand.
Founder & Owner, SRW Agency
Principal/Owner, Natural Products Consulting
Founder, teraswhey and Director, Food Finance Institute
Founder & President, La Pavia Beverage LLC
The digital world inundates consumers with reasons brands should be in their lives. The need to stand out in that information onslaught has led to a new wave of "experiential marketing" that aims to create connection through unique experiences, making the most of immersive digital offerings but also reaching beyond the screen into real world settings and events.
Join us on December 19 as we meet with brands who have created a following with their IRL pop ups, flash mobs or other sensory friendly events, and how they used experiential marketing in a digital strategy to build brand recognition.
Nova Covington is the Founder and CEO of Goddess Garden, the leading reef-safe sunscreen brand for sensitive skin. As a mom who was inspired to create better alternatives for her baby daughter, Nova’s passion for better body care products helped to grow Goddess Garden into a nationally distributed brand in over 25,000 stores in the U.S. and Canada.
Nova has an MA from Oregon State University in Speech Communication and began her career at Hewlett-Packard in Leadership Development. She later received her Master’s Degree from the University of Denver in International Business and International Communications.
From day one, Nova’s mission was to provide cleaner products for families—truly natural products that were healthy and safe for people and the planet. Beyond innovating categories with safer products, Nova also started a non-profit called Protect Our Mother, an ocean protection foundation focused on protecting ocean mammal habitat and preserving our beautiful, and vitally important, coral reefs. She is also a Board Member for the Monterey Bay Marine Sanctuary Foundation.
Chef Chew is the vivacious personality behind Something Better Foods. e painstakingly invented Better Than Meat products in his momma's kitchen. He is a radical chef who is changing how we eat - one 'chew' at a time! Chef Chew recently founded The Veg Hub, a vegan restaurant in Oakland that features the Better Than Meat products and was featured on Ted Talks, Dare2DreamTV, News Outlets, and much more.
As he likes to say, he'll always leave you with something to chew on!
To call Dan Brooks’ career path that led him to join Vital Farms in 2013 “unconventional” would be an understatement. He lived on a remote desert island where he kept company with dragons and shamans. Hunted flightless birds with cannibals, and sperm whales with ancient mariners. Shared meals with tree-dwelling pygmies, and knows the secrets of the real King Kong. He has danced and tranced with witches and magical lions. This is not hyperbole. He even has the pictures to prove it. With a degree in Zoology, and a lifelong affinity for animals, Dan spent his early career as a successful wildlife and travel photographer, with work featured in National Geographic, BBC Wildlife, Condé Nast Traveler and other publications around the world.
After nearly two decades living and working in Southeast Asia, where Dan also ran a creative agency and owned several restaurants, he finally settled in Austin, Texas. He joined Vital Farms as marketing director in 2013 as employee number five at a company that now employees more than 100.
Founder & CEO of Something Better Foods, Serial Restauranteur and TV Personality
Director of Brand Design and Communications,
Exhibiting at Expo West? Trying to gain as much exposure as possible for your brand? You’ve heard of influencers – but how do you engage them at the show to share your product with their followers?
Join us on Feb 13 as we meet with Erica Dermer, Founder of Celiac and the Beast, a guide to going gluten-free, and a regular part of the influencer coverage at Expo. She’ll share examples of attracting influencers to your booth pre-show, what to do at the show with influencers, and how to reach out to influencers like her post-show. Looking for ways to get influencers involved on site? We’ll cover that too.
There are plenty of influencers roaming the floor at Expo. Join our live webinar for tips about how to get their attention. There will also be a Q&A so make sure to bring your event-related influencer questions to the session.
Specialty Diet Influencer and Head Celiac in Charge, Celiac and the Beast
CBD is the hottest product in supplement aisles. And post-farm bill, things are moving to market faster than ever. Navigating how to responsibly market hemp products across channels has never been more important.
Join BrandCamp to learn how to educate customers, prepare for regulators, stand out in the marketplace, and be a better ambassador for hemp. We’ll be diving into some of Nutrition Business Journal’s groundbreaking survey data, consumer trends and preferences and regulatory hurdles, and then move into a presentation by and conversation with Pamela Orth, partner and business development for Restorative Botanicals. Orth has 30 years of experience research and business development—16 of which were as business development manager for private medical practices. She earned her Masters at Colorado State University in Organizational Development.
Orth believes in providing accurate, relevant information and connections, targeted for each recipient’s specific needs and abilities. Her honest and compassionate nature come thru in her communications and trainings, her energy and drive are infectious. At Restorative Botanicals, Orth feels blessed by the ability to supply effective, organic, cannabinoid rich products directly to those in need. She is actively involved in research and development of new cannabinoid-rich products. Her particular area of research being anxiety and PTSD in women, children and first responders. She is involved with The Industrial Hemp Research Foundation, COHIA, U.S. Hemp Round Table, National Hemp Association, Colorado Women’s Chamber of Commerce, Breckenridge Advisory Board, Dress For Success and Temple Sinai and the CO Firefighters Calendar. Pamela works directly with policy and decision makers allowing her the opportunity to gently demystify the stigma surrounding industrial hemp and cannabinoids.
Director of Business Development, Restorative Botanicals
Note: this episode will last for 45 minutes